Cairo, Egypt, 17 September 2025:

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Allianz Egypt, a leading insurance provider and affiliate of the SanlamAllianz alliance, has launched the second edition of its awareness & education campaign in collaboration with renowned content creator Ahmed El-Ghandour (El-Daheeh). The campaign will run from September through December 2025, following the success of the first edition during Ramadan 2024.

This renewed initiative underscores Allianz Egypt’s continued commitment to promoting insurance inclusion and simplifying insurance concepts for the Egyptian public. By addressing misconceptions and highlighting the role of insurance as an essential financial service, the campaign reflects the company’s dedication to educating society and empowering individuals to make informed financial decisions. It also reinforces Allianz Egypt’s position as a trusted partner and responsible investor, dedicated to creating real and sustainable value for the community.

The Awareness & Education Campaign further demonstrates Allianz Egypt’s vision of providing innovative solutions that meet the evolving needs of its customers while fostering relationships built on trust with clients, employees, and partners. Within the framework of supporting the Egyptian government’s efforts to enhance insurance inclusion and promote financial protection, the initiative underscores the company’s commitment to contributing to a better and more sustainable future for all.

In line with this commitment, the new campaign has been developed as an integrated initiative, combining innovative digital content with extensive outdoor advertising. By focusing on effectively reaching diverse segments of society, the campaign demonstrates Allianz Egypt’s dedication to delivering impactful and forward-thinking marketing strategies.

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About Allianz

Allianz Egypt belongs to the “SanlamAllianz” Alliance. The Alliance represents a strategic partnership between Sanlam Group, the largest non-banking financial services company in Africa, and Allianz Group, multinational German insurance company. The alliance serves as a catalyst for the expansion strategies of both groups in the African market, with a shared vision of driving growth and delivering comprehensive insurance services and solutions that cater to the diverse needs of their clients.

Established in 1976 as Arab International Insurance Company (AIIC), Allianz Egypt Insurance Company became part of the Allianz Group in 2001. In 2004, the company underwent a restructuring and adopted its current brand names; Allianz Insurance Company, providing Medical Insurance and Property & Casualty Insurance services to individuals and businesses, and Allianz Life Assurance Company, providing life insurance services to individuals and businesses, relying on a network of 19 branches and strategic partnerships with major banks in the country.

For more details, please visit our website: https://www.allianz.com.eg

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